Fatemeh Dekamini; fariba salahi; Hossein Nazari Farrokhi; Ebrahim Nazari Farokhi
Abstract
Objective: The expansion of e-business and the need to satisfy customers has doubled the understanding of ethical issues related to e-commerce. The purpose of this study is to extract ethical standards in e-business and prioritize them using a mixed approach.Methodology: The research method, in the first ...
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Objective: The expansion of e-business and the need to satisfy customers has doubled the understanding of ethical issues related to e-commerce. The purpose of this study is to extract ethical standards in e-business and prioritize them using a mixed approach.Methodology: The research method, in the first stage, is qualitative and data-based theory theory, and then the structural equation modeling and hierarchical analysis (AHP) methods are used. In the first stage, 23 e-business managers in Tehran were interviewed. A questionnaire was also distributed among 209 personnel working in e-business and to prioritize the criteria, a pairwise comparison questionnaire was distributed among 15 people from the same 23 previous experts.Findings: 5 components of customer information security, customer privacy, customer trust, fulfillment of commitments and service updates were extracted as ethical criteria for e-business managers. The effect of all components except fulfillment of commitments on the growth of e-banking was confirmed.Results: Finally, it was concluded that compliance with ethical standards by e-businesses has a high impact on customer acceptance of these businesses and business growth.
