Information and Knowledge Management
Ziba Shams; Zahra Abazari
Abstract
Considering the importance and necessity of cybernetics in various subjects, this research was conducted with the aim of investigating the impact of the role of cybernetics in the marketing and development of information resources in university libraries. This research is of the correlation type and ...
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Considering the importance and necessity of cybernetics in various subjects, this research was conducted with the aim of investigating the impact of the role of cybernetics in the marketing and development of information resources in university libraries. This research is of the correlation type and based on the method of obtaining the required data in the category of descriptive-survey research and according to its purpose, it is an applied research. The statistical population studied in this research are all managers and librarians of university libraries and students of information science and epistemology in Tehran city, based on Cochran's formula, the statistical sample size was determined to be 242 people. The sampling method is stratified random In order to measure the research variables, Birnbaum standard questionnaires (2013) were used. The validity of the questionnaire was determined using the opinions of experts and experts and their reliability was determined using Cronbach's alpha of 91%. To test the hypotheses, Kolmogorov-Smirnov test, Spearman correlation, Friedman, Shannon entropy technique, chi-square and binomial test were used. The results showed that cybernetics and its components have an impact on the marketing and development of information resources in academic libraries. Among the cybernetic components, the leadership component has the most impact and hard and loose operations have the least impact on the marketing and development of information resources in academic libraries.
