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Investigation of Capabilities and Advantages of Cloud Computing in Development of Electronic Communications Services

Document Type : Research Paper

Authors

1 PhD Student of Media Management , Islamic Azad university ,Yazd branch. Yazd, Iran

2 Assistant Professor of Media Management, Islamic Azad university, Yazd branch,, Yazd. Iran

3 Assistant Professor of Business Management, Islamic Azad university, Yazd branch. Yazd. Iran

4 Assistant Professor of Media Management, Islamic Azad university, Yazd branch, Yazd. Iran

Abstract

The aim of this paper is the investigation of capabilities and advantages of cloud computing in the development of electronic communications services in steel industries of Yazd province utilizing hybrid multi-criteria decision-making method, Fuzzy logic computing, and PLS modeling technique. This research approach is combined (quantitative and qualitative), and it is performed by interview and questionnaire tools. Statistical society includes university professors that are experts in the studied field and information and communication technology specialists working at the steel industries of Yazd province. 320 experts in the society are selected in 1398 by the combination of non-probability purposive and random sampling. The findings using Fuzzy logic show that the most important criteria in the advantage cluster of cloud computing are "costs reduction", "faster service to the customers", and "communication with the customers" with fuzzy weights of 0.191, 0.120, and 0.096, respectively. The most important criterion in the capabilities cluster of cloud computing in the development of electronic communications services is "saving information in electronic communications services" equal to 0.123. Finally, path analysis between "development of electronic communications services" and " capabilities of cloud computing" according to the confirmatory factor of analysis loads is equal to 0.566, and between "development of electronic communications services" and "cloud computing advantage" is equal to 0.521. Thus, based on the findings, it can be said that cloud computing technology with the development of electronic communications services of steel industries of Yazd has a positive relationship and effectiveness.

Keywords

References
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Knowledge Retrieval and Semantic Systems
Volume 7, Issue 22
April 2020
Pages 55-77
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