Document Type : Research Paper
Authors
1 M.A. in Knowledge and Information Science, Librarian of the Faculty of Law and Political Sciences, Allameh Tabatabai University, Tehran, Iran
2 Associate Professor, Knowledge and Information Science Department, Islamic Azad University, Science and Research Branch, Tehran, Iran
3 Professor, Department of Knowledge and Information Science,, Islamic Azad University, Science and Research Branch,Tehran, IRAN
Abstract
The present study was conducted to investigate the understanding of organizational mental image of the faculty members and librarians of Allameh Tabataba’i University of university library services.
The aim of this study is applied and the method is analytical survey. Participants of this study were 242 faculty members and 49 librarians of Allameh Tabataba’i University(ATU). The data was collected through the researcher-made questionnaire based on Lee Blang & Nekvin organization mental image model. The validity of the questionnaire was content validity and its reliability of was estimated through using Cronbach’s alpha. The obtained reliability was 0.78. Data was analyzed using descriptive statistics and one sample T test. SPSS software was used to analyzed data. The average image of faculty members was 3.43 and the average of librarians’ mental image was 3.38. The average of faculty members’ mental image in respect to identity, the fame, service quality, physical environment, and staff behavior was 3.60, 3.33, 3.33, 3.59, 3.55 the average among the librarians was 3.38, 3.52, 3.29, 3.26, 3.86 respectively. Findings showed ATU faculty members’ perception of University library mental image is higher than that of librarians.
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