نوع مقاله : مقاله پژوهشی

نویسندگان

• حسین توکلی ¹
• گلنسا گلینی مقدم ²
• رضا ملکی ³

¹ کارشناسی ارشد، علم اطلاعات و دانش‌شناسی، دانشگاه علامه طباطبائی، تهران، ایران

² دانشیار، گروه علمی اطلاعات و دانش‌شناسی دانشگاه علامه طباطبائی، تهران، ایران.

³ استادیار، گروه علم اطلاعات و دانش‌شناسی، دانشکده روانشناسی و علوم تربیتی، دانشگاه علامه طباطبائی، تهران، ایران

چکیده

این پژوهش با هدف امکان‌سنجی استقرار مدیریت دانش در سازمان تبلیغات اسلامی، بر اساس چارچوب سازمان بهره‌وری آسیایی انجام گرفت. روش تحقیق، کاربردی و از نوع توصیفی ـ پیمایشی بود که در آن اطلاعات نظری از طریق مطالعات کتابخانه‌ای و داده‌های اجرایی با استفاده از پرسشنامه استاندارد آمادگی استقرار مدیریت دانش سازمان بهره‌وری آسیایی (تهیه‌شده توسط این سازمان و دارای روایی و پایایی تأییدشده) گردآوری گردید. جامعه آماری شامل کارشناسان و متخصصان سازمان تبلیغات اسلامی بود که با بهره‌گیری از جدول مورگان، نمونه‌ای ۱۳۱ نفره انتخاب شد. نتایج نشان دادند که میزان آمادگی سازمان در هر هفت شاخص مدل در سطح آغاز قرار دارد: شاخص رهبری ۱۵٫۵۱، فرایند ۱۵٫۵۱، افراد ۱۴٫۵۴، فناوری ۱۷٫۵۷، فرایندهای دانشی ۱۵٫۲۷، یادگیری و نوآوری ۱۴٫۷۵ و نتایج مدیریت دانش ۱۴٫۳۴؛ بیشترین آمادگی مربوط به بعد فناوری بوده که اجرای آن آسان‌تر خواهد بود. مجموع امتیازات ۱۰۷٫۴۹ به دست آمد که بیانگر قرار داشتن کل سازمان در سطح ابتدایی از منظر آمادگی برای استقرار مدیریت دانش است. این یافته‌ها نشان دادند که با وجود آغازین بودن سطح آمادگی، سازمان تبلیغات اسلامی ظرفیت حرکت به‌سوی پیاده‌سازی مدیریت دانش را دارد و تمرکز بر ارتقای ابعاد ضعیف‌تر می‌تواند به تسریع این فرایند کمک کند

کلیدواژه‌ها

• مدیریت دانش
• سازمان تبلیغات اسلامی
• سازمان بهره‏وری آسیایی
• بلوغ مدیریت دانش
• تسهیم دانش

موضوعات

• مدیریت اطلاعات و دانش

عنوان مقاله [English]

Feasibility Study of Establishing Knowledge Management in the Islamic Publicity Organization

نویسندگان [English]

• Hosein Tavakoli ¹
• ٖGolnessa Galyani-Moghaddam ²
• Reza Maleki ³

¹ Master of Science, Knowledge and Information Science, Faculty of Psychology and Educational Sciences, Allameh Tabataba'i University, Tehran

² Associate Professor in Knowledge and Information Science, Faculty of Psychology and Educational Sciences, Allameh Tabataba'i University, Tehran, Iran

³ Assistant Professor in Knowledge and Information Science, Faculty of Psychology and Educational Sciences, Allameh Tabataba'i University, Tehran, Iran

چکیده [English]

Introduction

Knowledge is one of the key factors in the success of organizations. The use of knowledge management in organizations is to quickly adapt to environmental changes. The continuous change in knowledge creates a new state of imbalance for organizations. In this situation, only organizations that can maintain their competitive advantage can survive, and maintaining competitive advantage and the survival of the organization is possible by using knowledge management.
Knowledge management consists of the processes of creating, collecting, organizing, disseminating, constantly refining, and exploiting knowledge.
By using modern technologies and systems, if we are not able to achieve all goals, such as increasing employee efficiency, increasing the level of organizational knowledge, updating knowledge, optimizing production, increasing the ability to solve organizational problems and issues, and other positive goals, we can achieve important parts of these goals. They may be technical or scientific and must be provided.
Implementing knowledge management in any organization requires the existence of foundations that may be technical or scientific and must be provided.
These technical fields can include computers and communication networks, and scientific fields can include the process of collecting and storing the knowledge needed by the organization. However, examining and studying these fields in order to create a knowledge management system and creating knowledge management is one of the initial steps.
This research was conducted to assess the feasibility of implementing knowledge management in the Islamic Publicity Organization, based on the framework of the Asian Productivity Organization.
Research Question(s)
The main question is about the level of readiness of the Islamic Publicity Organization to establish knowledge management.
Other questions are as follows:
1) What is the level of readiness of the Islamic Publicity Organization in terms of leadership?
2) What is the level of readiness of the Islamic Publicity Organization in terms of organizational processes?
3) What is the level of readiness of the Islamic Publicity Organization in terms of individuals?
4) What is the level of readiness of the Islamic Publicity Organization in terms of technology?
5) What is the level of readiness of the Islamic Publicity Organization in the dimension of knowledge processes?
6) What is the level of readiness of the Islamic Publicity Organization in the dimension of learning and innovation?
7) What is the level of readiness of the Islamic Publicity Organization in the dimension of knowledge management results?

Literature Review

Sadeghi et al. (2019) conducted a study in Iranian universities and found that information technology and leadership support are the most important factors in the success of knowledge management.
In another study, Asgari et al. (2021) showed that senior managers and organizational culture play an important role in the success of knowledge management in Iranian technology-based companies. Also, continuous training and creating motivation for knowledge sharing improve organizational performance.
Henz and Oliveira (2024) used the content analysis method for a systematic literature review on knowledge management implementation. Key findings indicate: (a) a need for more research into strategies, practices, and technology for aiding KM implementation and evaluation; and (b) the potential for testing models and frameworks in diverse contexts (country, sector, and size). In response to the analysis, a KM implementation roadmap was formulated, encompassing five stages: diagnosis, design, implementation, implementation improvement, and evaluation.

Methodology

The study was applied in nature and employed a descriptive–survey methodology, where theoretical information was collected through library studies and practical data were obtained using the standardized Knowledge Management Readiness Assessment Questionnaire developed by the Asian Productivity Organization, which holds confirmed validity and reliability.
The Asian Productivity Organization (APO) is an intergovernmental organization committed to improving productivity in the Asia Pacific region. Established in 1961, the APO contributes to the sustainable socioeconomic development of the region through policy advisory services, acting as a think tank, and undertaking smart initiatives in the industry, agriculture, service, and public sectors.
The statistical population consisted of experts and specialists from the Islamic Publicity Organization, and a sample of 131 individuals was selected using Morgan’s table.

Results

Results indicated that the organization’s readiness across all seven indices of the model was at the initial level: leadership (15.51), process (15.51), people (14.54), technology (17.57), knowledge processes (15.27), learning and innovation (14.75), and knowledge management outcomes (14.34). The highest level of readiness was observed in the technology dimension, suggesting easier and faster implementation. The total score of 107.49 confirmed that the organization as a whole is at the beginning stage of knowledge management readiness.

Discussion

Results indicate that all seven criteria, with slight differences from each other, are at the same level of readiness for implementing knowledge management in the Islamic Publicity Organization, and therefore, there is a relative balance between these criteria. Therefore, implementing knowledge management in the aforementioned organization will be easier than in organizations that differ significantly from each other in the seven criteria.

Conclusion

These findings demonstrated that despite this initial level, the organization possesses the potential to pursue implementation, and prioritizing the improvement of weaker dimensions may accelerate the process.

کلیدواژه‌ها [English]

• knowledge management
• Islamic Publicity Organization
• Asian Productivity Organization
• maturity of knowledge management
• knowledge sharing